What you should be blogging about this week
If you haven't heard about the video of the Bank of America executives singing an appropriated version of U2's "One," and how it was posted on YouTube, and how everyone in business everywhere is cringing over it; and if you haven't read what Edelman and AdAge have said about it...
...well, do. Especially if your major is public relations.
1 comment:
They cringe because they didn't think of doing it first. BofA needs to spin this bad boy right round and jump in on the WaMu laughs. With the exception of the "making lots of money" line, there was nothing offensive about it. I personally loathe BofA but got a laugh out of this, despite the lack of a punch line.
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