Wednesday, August 30, 2006

The long what now?

Do you know what is meant by the expression, "the long tail"? Click here to read this article in AdAge. The long tail... marketing... advertising... blogging... it's all connected.

Note: the article titled "Three Ways to Ride the Long Tail" was published August 29. AdAge content is only available online, free of charge, for one week after publication.

What's your opinion of Access magazine?

For your bloggerly consideration:

The first issue of Access magazine hit the stands this week at SJSU. Get it, read it, form an opinion about it, and write about your opinion. By virtue of being a student here, you are a member of the target audience of this publication. Do you feel the articles are appropriate for, and interesting to, the audience? What role does this magazine serve? How does it affect the SJSU community?

Tuesday, August 29, 2006

Why do you watch American Idol?

Sudeshna Sen Gupta, a grad student here in JMC, is working on a thesis on why people watch reality television shows such as American Idol, and what gratifications they get from it. So if you watch such shows and are willing to talk about it, please contact Sudeshna at rinisen79 at or 408-836-2383. She's offering to schedule the interview according to your availability, and to provide refreshments.

Monday, August 28, 2006

Bloglines and RSS Feeds

Most bloggers offer RSS feeds of their blogs. Many other content-producing Web sites, such as radio stations, magazines, newspapers, etc. offer RSS feeds for their content as well.

An RSS feed allows you, as a reader, to subscribe to receive notification whenever your favorite site is updated. You can receive these feeds via email, or you can sign up at Bloglines and configure yourself a Web page to aggregate all your daily reads.

Bloglines is for both bloggers and readers. (All bloggers are readers, but all readers are not necessarily bloggers.) Bloglines also allows you to keep track of how many readers have subscribed to your blog.

Don't know what to subscribe to? Here's a suggestion, for starters: Simon Dumenco, a.k.a. "The Media Guy," writes a weekly column on Find his colum, find his RSS feed, and subscribe to him.

Saturday, August 26, 2006

I'm too old to intern, but you're not

One of the first things I learned about the Bay Area is, the mayor of San Francisco is hot!
I wish I were a student.

I just learned that the office of San Francisco Mayor Gavin Newsom is offering internships to local area students. That means you!

There are internship opportunities in community relations, policy, communications, education, and economic development.

To find out more, and to apply for an internship, visit the mayor's Web site. You can also email the people in charge at mayor.internship at

Lucky you.

Friday, August 25, 2006

New course in Journalism at SJSU

At the SJSU Bloggers meeting last night I met Steve Sloan, who is the head of the help desk at SJSU, and also a faculty member in the School of Journalism. Did you know that Robert Scoble is a graduate of our School? (Do you know who Robert Scoble is? If not, click on that link and find out.)

Steve told me about a new course being offered this semester for the first time. It's Journalism 163, New Media and Journalism. You'll learn all about blogs and podcasts. And if you're serious about journalism as a career, you need to have a blog. It's the first thing your prospective employer will ask you. (And, by the way, MySpace doesn't count.)

The class, 163, meets Tuesday nights, 6:00 - 8:45 in the lab on the second floor of DBH. Enrollment is limited, so if you're interested go sign up today.

Thursday, August 24, 2006

My Space: the magazine

Advertising Age magazine reported today that My Space, the phenomenally popular personal Web space community, is moving into a new format — a print magazine. Click here to read the article. (Note: You must register with AdAge to read their content, and it expires after a week or so.)

San Jose Bloggers meeting tonight

There's a meeting of the San Jose Bloggers at Tony Soprano's, 87 E. San Fernando, at 6:00 tonight. I will be there. If you can make it, I hope you will be, too. For more information about the meeting, click here.

Tuesday, August 22, 2006

Welcome to MCOM 72 at SJSU

Welcome to MCOM 72, section 03, at SJSU's School of Journalism & Mass Communications. I am your professor, Lilly Buchwitz.

As part of the requirements for this course, you will become a blogger — but not just any kind of blogger. Not the kind of blogger that writes about politics or the kind that writes about technology, and definitely not the kind that writes about what they had for breakfast that day.

You will be a blogger who blogs about media and society.

I look forward to meeting you, and to getting to know you and your blog.

Thank you for choosing to be in my class.